Las Vegas Selfie Spotlight - Laser Red
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Las Vegas Selfie Spotlight

Instagram integration and large screen animations, in Vegas!

Las Vegas Show+Tell selfie spotlight

The Brief

Our long standing client Show+Tell, based in NYC, came up with an amazing concept that got us really excited. The project brief was to create an web based admin system to moderate selfies taken by shoppers and posted on Instagram with the hashtag #fashionshowlvfame.

The photos could be rejected or approved and queued up for use in an animation and shown on one of three large format advertising screens at the entrance to the mall.

The animation is shown every few minutes with advertisements for the mall’s shops in between each selfie spotlight showing.

How we built it

Using JavaScript to generate advanced realtime animations on large screen displays for interactive advertising is not something we are aware of being used before. We worked in partnership with Daktronics, one of the world’s largest suppliers of electronic signs, to integrate HTML5/JavaScript functionality into their screen controller software. The Selfie Spotlight app was the first live product to make use of this software upgrade.

We also utlised horizontal scalability using Node.js and MongoDB to make the app highly scalable and distributed across datacenters. This means that under load the app can easily scale on demand. It also means we can host the app in multiple datacenters so that if a single datacenter had a power outage it won’t affect the uptime of the application.

The animation in action

The admin system

Las Vegas Show+Tell selfie spotlight

Las Vegas Show+Tell selfie spotlight